Branding
Branding is the process of connecting good strategy with good creativity to create something for your customers to believe in. It’s more than a logo and a font - it’s about what you stand for, what makes you unique as well as having a clear persona to clearly communicate what you do.
The benefits of good branding
Reach new audiences
Differentiation in your market
Improve customer loyalty
Build trust and confidence with your customers
Create an emotional connection to your product
Build long term consistency and recognition
Discovery
We lead you and your key stakeholders through individual discovery workshops to get under the skin of your business so we can understand you, your audience and the hopes and dreams for your business.
Analysis & review
We look at your market and brand positions and research into, and benchmark against, your competitors to help you find any hidden gaps. By understanding and organising your proposition we bring clarity to customers, helping them to connect with what you do.
Strategy & positioning
We identify clear opportunities to cut-though the market place and outshine you competitors. We explore your values and the ‘why’ of your business, so your customers have a reason to believe in your business and to understand what drives you.
Brand identity
We distil everything we’ve learned into a fully-rounded and comprehensive visual and verbal ID, consisting of a logo, colour, typeface, tone of voice, and more.
