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The Challenge

March Construction has been in business for 10 years and has gone from strength to strength. What started as a man and a van now provides bespoke building services to the luxury property market. The out-of-date and out-of-touch online presence and branding were in need of some TLC. We were tasked to evolve the visual identity to create something contemporary and long-lasting which reflected the company's proposition.

The Solution

We spent hours meeting with the company owners to get under the skin of their business transformation, their medium and long term objectives as well as who they are as people.

This allowed us to really understand what was important, what we could keep from the previous design system and where we could really evolve things to help them stand out as the high-end provider they now are. We created a sophisticated and simple colour palette and typography that reflected reliability, attention to detail and modern sophistication. We created an ownable brand icon and a flexible suite of graphic devices to work across multiple formats.

The new website shows the company's full range of services and features deep-dive case studies with extensive image galleries and testimonials. We added subtle animations and interactions and succinct, personable language, too.

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What our client thinks

Arran Selhi

Arran Selhi

Director

We found Studio Tonic through an industry recommendation and would wholeheartedly pass that recommendation forward.

When asked to lead on our rebranding project, they did just that! Always two steps ahead and always ready; their professionalism, laced with an accessible and very human touch, was exactly what we wanted.

Nick instantly captured the details of who we are, drawing them into a brand presence with refreshing creativity. Tom’s expertise shone through in his innate understanding of how and when specific special moments are needed to finish and elevate.

Their work has been of the highest quality and we could not be prouder of how they have represented us through our refreshed online presence. We have chosen to move forward with Tonic, who are now working on our motorsport projects as well.

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