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The Challenge

The New Normal is changing the way we discuss grief, mental health and wellbeing, but its visual identity was dark and the website quite limiting. The team wanted the look and feel to reflect the positives of what it does and needed new site functionality to allow them to easily add new meetings with multiple access points for its users to sign up.

The Solution

The charity's approach to self-care and healing is about openness, inclusion, sharing, compassion and honesty. We took these core principles and reflected them back in the new look and feel, bringing warm, bright colours to the forefront and introducing a clear, open layout with strong, yet approachable, typography.

Behind the scenes, we used Webflow's CMS to automatically generate a new page for each meeting type that the team can easily add to. We used many fields inside the CMS and conditional visibility rules to only show content when its field was populated. This means that one meeting might have four sign up buttons for different types of events, and another might only have one, giving the design flexibility.

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What our client thinks

James Sapwell

James Sapwell

Chairman of Trustees

The team at Studio Tonic once again went above and beyond for our website re-design. It’s the second time we have worked with them and wouldn’t hesitate to do so again in the future. They were very much focused on listening to our needs and giving us different ideas and solutions as to how best to achieve them. Always approachable and friendly in their approach, they took the time to explain things thoroughly and clearly which means we have a great new site that improves both our users' experience and also simplifies things for our team too. The work was completed quickly, but meticulously and we are very grateful. Cheers team.

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