Brand Strategy & Design
We dig deep into why your company is unique and turn that into a clear proposition with beautiful design that makes you stand out. We steer you through the process and bring you along for the journey, from strategy to visual identity.
First impressions matter, so your website should look great and perform perfectly. By combining research and user testing with content design and a beautiful interface we make sure that visitors can understand your business, easily navigate your website and do what you want them to.
We build our client sites in-house with Webflow, but our abilities are also very popular amongst big and small agencies. If you’re looking to extend your capability and client offering we can turn your Figma, Sketch or XD files into beautiful websites.
What makes us different?
We care more
Businesses big and small are filled with poorly thought-out, poorly-executed design and strategy, and frankly that annoys us. We’re passionate about bringing genuine meaning to businesses and turning them into authentic brands, leaving them better and stronger than we found them and helping them to grow and find new audiences.
We have over 35 combined years of design and development experience across print, digital, product, packaging, social, content design, UI/UX, editorial, motion, photography, illustration, videography for marketing, events, automotive, tech, start-ups, retail and more. If you need it, odds are we know how to do it.
We're small and mighty
Because we only focus on branding and websites we don’t need a big team. We’re three experts and you’ll work directly with us through the entire process and won’t be palmed off to someone you haven’t met after you sign a contract.
Information = insight = opportunity
You know your business better than we ever can, which is why we hold in-depth Q&A sessions with all your stakeholders, designed to gather information that sparks insights. We believe that great ideas can come from anyone at any level so we listen and never impose our opinions just for the sake of it.
We’re in-house experts...
Most agency and studio staff have never worked client-side. Not us. Sure, we have agency experience but we’ve also managed in-house design teams within marketing departments for global PLCs. This means we build for the long term and know what it takes to give you the knowledge and tools to make effective, creative work long after our job is finished.
...And agency partners
We work with agencies big and small to bring our expertise to the areas you need. We aim to become an extension of your team and are used to being airdropped into a project, taking the initiative and running with it, so you don’t have to worry.
Meet the team
Nick leads strategy, branding and content design at Studio Tonic. His previous roles include Art Director for Ascential, Head of Creative & Brand Experience at Cannes Lions, Lead UX Copywriter for Virgin Money and Brand Design & Content Manager at Virgin Trains. With more than 18 years experience in design, strategy and content he's a brand building expert and is fantastic at looking at the big picture
Tom leads web development projects and works on UI/UX design with Katy. He fine-tuned his skills working in agencies as a freelance Senior Product & Web Designer, Senior Motion Designer, HTML Email Designer & Developer and spent years as the Lead Designer in a marketing team at Haymarket Media Group. Having worked in the industry for over 15 years, he revels in the small details and his brain lights up when piecing together motion design and development.
Katy is a UI designer and works closely with Tom on all web projects. She trained as a graphic designer in 2013 and led internal comms design at Haymarket Media Group, specialising in social media. In 2022 she switched her focus to product and web design. Katy is the voice of reason in the studio, offering great insight and an artist’s eye on all design, whether it’s on or offline.
Studio Tonic have been a fantastic partner for us - visionary, fast, and flexible. The quality of their work speaks for itself, but they’re also just lovely to work with!
Co-founder & CEO at Rival
Working with Studio Tonic was a joy from start to finish. We had multiple bumps in the road, from our side, and they navigated them with patience, willingness and understanding. I am also really happy with our final brand and website design. I can’t wait to get it out there. I’d recommend them to anyone and would happily work with them again.
Founder & CEO at Catsnake: The Story Agency
Nick and Tom were extremely strategic, showing a huge understanding of our brand and positioning, as well as the development and design of a powerful and sticky website. We appreciate the thinking as well as the end result. Thank you.
Co-founder at The Thought Partnership
Studio Tonic took the time to understand our company mission and me as a brand owner – I'm used to working with many agencies, but Studio Tonic just got it. They've created a disruptive, bold and fun brand and website which truly reflect what we get up for in the morning. We were immediately on the same page, the whole process has been extremely collaborative and all their creative output embodies this.
Founder at Citizen Canine
From a completely blank canvas, Studio Tonic created a brand and website that brought to life our vision for our luxury home staging and interior design business in a way that completely exceeded our expectations. They are wholly responsible for the success of our launch and the unprecedented amount of business we have already generated. We look forward to them helping us grow and develop our business for the foreseeable future.
Co-Founder at The Folio Group
Studio Tonic was the perfect fit for us to design and build our new site, and to collaborate with our agency partner. They were agile, and responsive and brought our new visual identity to life quickly with personality and professionalism. I highly recommend working with them.
Chief Strategy Officer at Flock
Working with Studio Tonic was a breath of fresh air. They are dedicated professionals with a passion for their craft. They have a depth of knowledge and experience in designing for the web that we were severely lacking before we were lucky enough to find them. I very much look forward to collaborating with them again in future.
Studio Head at SPOV
We would wholeheartedly recommend Studio Tonic. Always two steps ahead and always ready; their professionalism, laced with an accessible and very human touch, was exactly what we wanted. Their work has been of the highest quality and we have chosen to move forward with them on our motorsport projects as well.
Director at March Construction
Working with Studio Tonic was a dream. I had been looking for a web designer for a while and all I had was an idea and a logo. From our first online meeting I knew Tonic were going to be perfect. They had done their research before our meeting, knew what questions to ask and guided and helped me structure my ideas from day one. They were speedy and extremely organised and thought about every detail. The result of the website was more than I could ever have imagined – thank you Studio Tonic.
Sales & Marketing Director at Dalur Luxury
I recently worked with Studio Tonic to create a new visual identity for our company and our whole team is really impressed with the final product. Tonic really took the time to understand the brand through discussions with our key stakeholders, and helped to guide us through the whole process. The new branding looks super slick and working with team Tonic is always a pleasure!
Head of Marketing at Crafty Counsel
It was a pleasure to work with the Tonic team. Rebranding a company is an overwhelming process with so much to consider and they guided us through the process, vision and strategy with knowledge and support from start to finish. The team made building the website as smooth and simple as it could be. We are so pleased with the outcome and the knowledge they will offer continued support if required. We highly recommend Studio Tonic.
Operations Director at MWA