The unique machine-learning tech powering the agency’s model was being let down by a confusing site structure and a poorly-defined visual identity, which we were asked to simplify and rationalise into an experience with impact, befitting the high-level creative industry.

We began by analysing the existing brand guidelines, reducing and refining the colour palette and graphic assets, adding complementary typefaces to create a tight, refreshed visual identity. Once this was complete, we combined related content, previously spread across multiple pages, into single pages to create a logical content structure, which included adding relevant calls to action and social proof at key stages throughout the user journey. We used Jitter to create a product feature animation and added Webflow interactions and GSAP text animation to make the site feel engaging and exciting.