Visual Identity
Web Design
Webflow Development

Electrifying urban transport

Visit website

The challenge

Create a modern, aspirational, heritage-infused brand identity and sales site to help raise investment, on a tight budget.

“We approached Tonic in need of a brand identify and website - we had a name and product but otherwise it was blank canvas. Nick and Tom understood the brief in a better way than we could have ever anticipated and delivered a brand identify and website perfectly befitting of our product.”

Freddie Eastham
Freddie Eastham
Founder at Pemble

The solution

Using a range of client-supplied references and our experience in the automotive industry, we settled on a script wordmark with wing motif to convey a sense of motion and freedom, with a nod to marques of the past. Combining a clean modern sans serif typeface with a racing green, cream and modern/retro tangerine accent colour palette, the simple yet refined visual identity quickly came to life, allowing us to focus on the website.

We used big splash images of product renders to highlight the benefits of the bikes and used a combination of GSAP text animations and Webflow interactions to create a sense of excitement and sophistication around the new product, to encourage investment. Building a small landing page with a form wouldn't incentivise investors, so we created a punchy-yet-concise content structure to give reasons to engage, along with email capture for investment opportunities or stay up-to-date with product development.

No items found.

Book your free website review today

Start turning website visitors into paying customers.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.