With an expanded visual identity, a short timeframe and a tight budget, we took the reins to redesign the site to match the new look and feel.

Working with Rival's existing branding, we leant into the brand’s primary navy colour to create a ‘dark mode’ feel to foster a sense of difference, elevate the content to feel more premium, and let the punchy accent colours shine through. Clean, linear layouts, custom iconography and big hits of colourful graphic accents bring energy, complexity and sophistication to the pages, reinforcing the brand’ approach.

A bespoke search and filter system for the content hub which can be edited through the Webflow CMS, meaning that the client can update the categories whenever they need to. We used a clean grid layout with a minimal card design to allow the user to scan the card content quickly and easily. We paginated the list to ensure a quick page load with quick filtering, then added a 'load more' function to append extra content to the bottom of the list.